this channel comprises of free and premium module, the free is for low-end users and the premium is for power users who can afford to pay for your product, usually everyone is set on the default free module when they register for the product, which has some limited features and along the way premium module is advertised to them that has the full features of the product and other added benefits, technology startups like Spinlet, olx and jiji all implement this channels.
- Ads Base
This is where you give your product for free and in exchange you place some target adverts on the products, not quite some many startups have this channels, maybe due to the fact that it’s take long period of time to gather huge audience, most startups that do fellows this channel have large users engagement that allows advertiser can see value for their money, start up that used this
From the word premium you can relate it to something that has to do with payment for a particular service or products, if you have a product and you don’t want to wait for long period of time before those cash start to come in, them you should sell your product on the go, startups consider premium as the best channels, most B2B startups prefer this channel then followed by freemium, Startup that use this channel include Uber, Afro ,Betasms
Also Read:3 Azaming Factors That Makes your Startup Idea Viable
- Subscription base
This channel normally works with the startups whose product usually go around for regular update, by subscribing you get the full access to the additional update and pitch that further enhance the performance of the product.
Now you are set to go ahead and choose any of these channel and implement it on your startup idea. don’t forget to drop us line in the comment box about what you feel about this post.