The moment you are able to think deep and answer this question,the beginning of your social media marketing success has just begins, it is all about you and the value you are providing to your followers on social media
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The Value You Offer
In order to grow a community around your social media accounts, you have to come up with a strategic plan on how you are going to offer values to your target audience, everyone want to someone who offer values either in form infograhics, write-up or photos, the more valuable content you are providing them with, the more you are giving them a reason to follow you and also share your content with their friends.
Social media marketing is all about consistency, because it takes time to grow and you can’t afford to be inconsistent with it.
Am not saying you should spam you followers, but have a plan on the number of time you will share some thing with them and be consistent with the plan, the small things you do everyday can add up and become something huge, that will eventually grow you brand awareness and further increase sells, all this takes time and consistent effort.
Engage With Your Audience
The value you share will make people want to fellow you and engage with you, some of your fellows might want to ask you questions, know what your brand stand for, set aside some time everyday and engage and interact with them. this will go a long way to grow a community around your product.
Some of your followers will sometimes throw one or two issues for discussion, jump on it and provides your views on the issues and if possible provides a way forward.
Those little conversation going on between you and your followers will help build trust which will go a long way in making them accept your products.
The time you allocate for this engagement will depends on the level in which you took the marketing campaign and the stage of your startup.
Startups can run their customer service on social media. This can save you money, as your marketing team can double as your customer service team, and it can also act as social proof that your company
listens and responds to its customers.
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Have a great day ahead.