The normal profiling and creating of target audience personas, As well as all those catchy adverting headline, but the reach,conversion and target is absolutely different from offline.
Many advertiser who engage offline are use to a kind of advertising that is not specifically
targeted in one place, this is where online advertising is come in , it is specific at a target audience and the conversion is the end goal.
I will be highlighting some aspect of online advertising that all offline advertiser must know
It is all About Conversion And Not Reach
As a traditional advertiser you are use to only use reach kind of model which sincerely do not give you value for your money, except if you re advertising for brand awareness, with online advertising it is all about conversion, the moment the platform you are advertising do not gives you conversions, picks your things and leave that place and find a place where you can get conversions,this is where it is very important to carryout you research very well before investing in it.
Not like with offline which to large extend you don’t know where you target audience live, with online advertising you can be able to do your research and know exactly where your target audience reside online.With this you can use those platform to advertiser your product and service for maximum conversion depending on the kind of audience you are looking for , and there are tools online that can help you achieve that.
Moderately Less Expensive
The online advertising is considerably less expensive and is the dependent on the kind of audience and platform you are advertising on.
A Must Read: Technology Startup: 12 Incredible Digital Marketing Terms You Must Know
It is Analytic Driven
With online advertising, every cent spend is been accounted for to a large extend through statistics provided by the platform you are advertising on. this is why is so important to choose carefully which platform to advertise on which has your target audience and not necessary where every advertiser is placing his ads.
So there you have, this is what i have for you today, hope you learn something today from this post, if you want to join the conservation online about the state of Nigeria advertising, then head to techcabal rader
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