The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales - Part One

In 2010, Instagram was launched and has taken the world by storm. It seems like everyone on the planet is on the platform.



 You must be still wondering if your product is the best choice for Instagram marketing.  Now, take a look at some stats; 28% of all adults use Instagram, and more than 75% of the different app user base is made up of people living outside the U.S. with over 800 million monthly active users, the platform is not just for personal use anymore.

 It is a full-blown, global platform that allows brands to make their content more humane, recruit new talent, showcase products, and inspire their audience.




Instagram is great for growing brand understanding and introducing products. 70% of Instagram users have spent time looking up a brand on the platform. It is the best platform to promote your brands in an authentic way without directly selling to your customers.

In this article, you will find different ways to use Instagram stories to build your brand and hidden leads and sales.

Use visuals to describe your Brand
You need to show actual customers using your product or service so that potential buyers can easily visualize themselves enjoying the benefits, relate to the people featured and, in turn, connect with your business. When using images of people which show their faces, it conveys best emotions.

 Instagram photos with faces are 38% more likely to be "liked" and 32% more likely to receive comments. And when consumers see a user-generated picture buying that product, it results in 4.5% higher tendency for conversion. You should use authenticity and originality in your photos, it will help you get better with your customers, followers, and fans. When you use a real person who is associated with your company instead of a stock photo, it will increase conversions by 35%.

Guest Post By


Tayyab Saqlain
is a digital marketing specialist who has helped several businesses gain traffic, outperform the competition and generate profitable leads. His current ventures include Instagram Downloader, Home Decorers, VoVo Gifts, Qari Saab.


The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales - Part One The Marketer’s Guide to Instagram Stories: Building Your Brand and Generating Sales - Part One Reviewed by Mubarak Aminu on 10:25:00 Rating: 5

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